Who’s responsible for social?

April 13, 2015

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“Car manufacturers including Hyundai and Ford Motor have embraced social media and spend tens of millions of dollars on sophisticated marketing campaigns. Yet many of their local dealers barely maintain a Facebook page.” – New York Times … and I think that’s ok. Let’s take a closer look. Would you rather be a fan of […]

Posted in: Social media

Putting your Soul into social media

April 9, 2015

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SoulCycle seems to have cracked the code in so many ways. They’re getting people pumped about fitness – enough that they lay down a hefty chunk of money to get into a studio and sweat their buns off. They’re also using social media to make the spinning public feel like they have a relationship with […]

Posted in: Social media

Target me! Target me!

June 12, 2014

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In a New York Times article about upcoming changes to the Facebook platform, this quote stuck out to me: “The thing that we have heard from people is that they want more targeted advertising,” said Brian Boland, Facebook’s vice president in charge of ads product marketing. Are those “people” who want more targeted advertising consumers […]

Adding a little color to advertising

April 8, 2014

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Sony has done it again with their new 4K advert from the team in the UK. I always loved their Bravia commercial, which was shot by releasing thousands of bouncy balls down the streets of San Francisco. Now they’ve created another colorful gem by adding millions of flower petals to a “live volcano” in Costa […]

Posted in: Advertising

Vending Machines: What will they think of next?

March 27, 2014

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Any product that’s super popular around 2:00 am should live in a vending machine. This week, I came across my first ballet flat vending machine in a Berlin nightclub. I feel like I had this idea years ago on a particularly rough disco night… although I was going to sell the ballet flats on the […]

Posted in: Marketing, Retail

Can you build community without strategy? #CMAD

January 28, 2014

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In honor of yesterday’s Community Manager Appreciation Day (#CMAD), I’ve been thinking about the role community managers play in the success of businesses*. It has been said that community managers are “key to the future of business,” and many community managers (CMs) spent yesterday’s holiday opining on the evolution of the discipline.  Community managers can […]

Posted in: Social media

Fat-fighting brand marketers?

November 15, 2013

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If your product is sneakers, marketing fitness makes good sense. But what if your brand represents sugary soda? I suppose Coca Cola would tell you that “happiness” is their real product, but we’d all know that’s just another marketing tactic like their “Taxi del Movimiento” campaign in Chile. This article in Digiday explored recent brand […]

Posted in: Advertising