Oh the Outrage!

Posted on April 1, 2009


If you haven't heard about MSFT's new ad campaign with Lauren the computer shopper, you haven't been reading the gossip rags of the internet lately.  Since that's all I do, I'll give you a second to catch up:

<p>&lt;a href=&quot;http://video.msn.com/?mkt=en-US&amp;playlist=videoByUuids:uuids:0bb6a07c-c829-4562-8375-49e6693810c7&amp;showPlaylist=true&amp;from=shared&quot; target=&quot;_new&quot; title=&quot;Laptop Hunters $1000 ??? Lauren Gets an HP Pavilion&quot;&gt;Video: Laptop Hunters $1000 ??? Lauren Gets an HP Pavilion&lt;/a&gt;</p>

Now, what's astonishing to me is how much backlash they've gotten from this ad.  I guess it's not that surprising.  How dare anyone say, "I'm just not cool enough to be a Mac person!" Of course that would ignite the rage of the Apple cult.

Now it comes out that Lauren is an actress.  Hello?  Of course she's an actress.  It's a commercial.  I'm not saying it's ok to mislead your audience by claiming that you're following real customers around, but really?!  Are you that shocked?  Even in the case of Best Buy, where they apparently use real employees in their TV commercials (Sue and Kristin, you'll have to provide the proof on that one), the employees are in fact acting. No Best Buy employee is that nice, just like no "Lauren" has that seamless a computer shopping experience.  

What did they get right?  The comment, "I'm not cool enough to be a Mac."  Not only did it strike a cord with Apple followers everywhere and increase ad views exponentially, that's the one thing in the commerical that a real person would say.  In fact, I had that conversation with a girlfriend over the weekend and that's exactly what she said.

What did they get wrong?  Lauren doesn't look like a stupid girl.  She sort of looks like she could be a friend of mine.  She's probably a GenXYZer and that means she'd likely do a little due diligence before popping into a store and parting with $699.  I don't know, maybe actresses make more than PR girls these days, but I'm pretty sure she'd at least read a review or two. 

What do you think?  Love it?  Hate it?

Are you a Mac or a PC?

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