Browsing All Posts published on »January, 2010«

On Marketing to GenY Women

January 26, 2010

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via marketingcharts.com This interesting article talked about marketing to Gen Y women, how Gen X women differ in their preferences and how we've all redefined "peer group" in the wake of social media. An interesting read.

What Social Followers Want – eMarketer

January 25, 2010

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via emarketer.com I may have talked about this before, but this article got me thinking about why I follow brands on social sites and why I think my friends follow brands. There seems to be at least one option missing here: I follow brands to broa...

Thinking about coupons and missed opportunities

January 21, 2010

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via media.cnbc.com Last night, there was a promotion at the gym - a product jockey handing out free samples of G2 on your way in/out. So far, Gatorade has it right. a) They're pushing a low-cal drink at the gym, and b) Everyone likes free stuff. I...

Dilbert goes to CES

January 12, 2010

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via dilbert.com Ah, how many times has this happened to you?

Fight against fat goes high-tech

January 6, 2010

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Will all this wizardry lead to a slimmer society? Scientists say there's reason to hope. Getting an accurate picture of what people eat and how often they move around will help researchers develop personalized weight-loss advice. Obesity is epidem...