Wow, according to this Media Post article, Tylenol and Toyota are both among the top 10 most trusted brands in the US. AND, they share the list with FedEx and UPS.
I am shocked. Do you trust these brands? Even after we studied the Tylenol contamination scandal in business school? Even after the recently discovered Toyota quality flaws? Those are pretty standard examples of reasons not to trust companies. What’s keeping them on this list? Good PR?
Also, I’ve had terrible experiences with shipping companies. They’re right up there on the evil scale with airlines in my book. So, I’d never put UPS and FedEx on my most trusted list.
That’s an interesting proposal. What if I were ask you to rank your most trusted brands. Who would you add to your list? Mine would probably include brands like:
1) Whole Foods and Trader Joes
2) Apple
3) North Face
4) Lululemon
5) Amazon (I see the point here)
GenXYZ 
KC
February 24, 2010
Whole Foods? Really? I wouldn’t – this sums it up:http://michaelbluejay.com/misc/wholefoods.htmlAll of that info can be expanded up with searches on the net. Apple hides a lot of their flaws, too – you have to dig up the info. To their credit, once you DO, they generally take care of you quite well…
Anonymous
February 24, 2010
@KC That’s terrible about Whole Foods, I guess my perception of them is based on sustainable food practices. That’s my point about this list in general – everyone has very different opinions of what makes a company trustworthy.Who would you choose?
daniel
February 24, 2010
FedEX? UPS? Wow, I could tell some stories! 1) Apple 2) Netflix3) American Musical Supply4) Honda5) Vapor RoomI stopped trusting Tylenol a few years ago when I learned that acetaminophen is a leading cause of acute liver failure in the U.S. It also is responsible for about 26,000 hospitalizations annually. I also have similar aversions to most, if not all, pharmaceuticals for similar reasons.
Anonymous
February 25, 2010
Good list, @daniel.