7 minutes. 4D. An ad or an infomercial?

Posted on November 15, 2010

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Really like the Daily Beast story that accompanies the video where David Lauren says, “???At first my father told the story just through his designs.” ???Now we???re constantly looking for new ways to tell that story through innovation and technology.???

Ads like this basically take all of your feelings and brand associations and put them in a nicely packaged 7-minute clip. I say: well done, Ralph. What do you think?

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