Wine and the Millennials

Posted on December 8, 2010

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If you order a wine that’s got a dancing gorilla on it and it tastes bad, then who’s stupid? You are,” said Don Sebastiani Jr., CEO of Don Sebastiani & Sons, seller of Smoking Loon and other wine brands that make no concerted effort to reach millennials. “If you have a great bottle of wine that’s priced right in a really classy package, you will be successful.

Good article from adage.com on the up and coming wine-lover generation. Also an interesting point about 7-11 developing a focus group for their wine buying 20-somethings. Who knew?

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