Edward Sharpe’s ‘Home’ sells lots of things via @adage

Posted on April 26, 2011

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Does hearing your favorite band’s music on commercials for everything from the NFL to insurance make you like the band more or less? Does it make you want to say “I knew them before all this”?

http://adage.com/article/mediaworks/edward-sharpe-s-home-succeeds-train-s-hey…

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