Greenpeace versus Mattel: Social media battle including Ken and Barbie!

Posted on June 9, 2011

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Not only did I have no idea that Ken and Barbie were so socially media savvy (should’ve known), but I also didn’t know they were engaging in Twitter warfare with Greenpeace. Good article form the LA Times examining the issue. Great campaign by Greenpeace to personalize the issue… be sure to check out the Ken spoof video.

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