Budweiser makeover via @adage

Posted on August 4, 2011

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Ah, memories. After working at A-B for 3+ years, I always like a good BUD story… although I’m not sure I can drink the stuff anymore post-college. In any case, the new can design is great visually – but people associated BUD with specific times in their lives, memories and even the taste of the beer. They’re definitely not tricking older drinkers into buying more… but maybe red makes the youngsters (21+ of course) thirsty.

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