Spotify Launches Brand Apps via @adage

Posted on April 17, 2012

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Do you want McDonald’s to pick your playlist? Maybe not. But Billboard or Rolling Stone? Absolutely. Or what about Reebok or Nike for a good workout mix? There’s definitely opportunity here if executed correctly, but I already pay to keep McDonald’s ads out of my Spotify stream, I certainly don’t want them creating an entire playlist for me…

Click on adage.com above to read the full story.

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