Cadbury’s Google+ success story via @fastcocreate

Posted on May 1, 2012

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A Google+ page made from chocolate? Sure! Sounds great.

Lessons learned here include: if you’re going to invest time to make Google+ work for you, you have to do just that — make time — a lot of it. Brands also need to be willing to experiment, fail and readjust their strategy. A Google+ hangout won’t be right for every brand, but you might just find something useful on the platform if you’re adventurous.

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