Does #Febreeze really make smelly rooms fresh? Cool campaign via Creativity Online

Posted on May 9, 2012


You know those Febreze ads that are all over that see blindfolded people sitting in dirty, unhygienic places sprayed with the air freshener? Those ads drew some criticism from some folks that thought they might have been staged.

Click on the link to see the video! Love that Grey NY re-created those barely believable commercials in real life NYC. I’m not sure the shipping container smells quite as bad as the gross rooms they show people in on the ads… but a very creative response to criticism. Also – the afro guy is priceless. “I’d live here, dude…”

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