via adage.com
“The Volt is our signature color for Nike,” [Lotti] said. “It’s our Tiffany Blue. Of course, it’s no accident that we picked that color. The whole point of this was to create impact.”
Brilliant. As noted by AdAge, “The result was a wave of attention that could well end up in marketing textbooks for its simplicity and effectiveness.”
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Posted in: Uncategorized
Posted on August 20, 2012
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