Meet the Man Behind Nike’s Neon-Shoe Ambush #olympics via @adage

Posted on August 20, 2012



“The Volt is our signature color for Nike,” [Lotti] said. “It’s our Tiffany Blue. Of course, it’s no accident that we picked that color. The whole point of this was to create impact.”

Brilliant. As noted by AdAge, “The result was a wave of attention that could well end up in marketing textbooks for its simplicity and effectiveness.”

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