Aldo’s Instagram Campaign Did And Didn’t Work via @businessinsider

Posted on October 23, 2012



Click through to the Business Insider post to watch the video.

It’s too bad that Aldo didn’t go just one step further with a branded doormat. It could’ve made all the difference in the photos uploaded to Instagram and created some unique engagement with the brand — easy to say in hindsight, though. The campaign otherwise appears to be very well executed.

I’d love if a shoe box chased me down the street with a new pair!

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