Heading Home For The Holidays? BMW ad pulls at the heartstrings. via @fastco and @adage

Posted on December 18, 2012

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I absolutely love this video and the story behind it. According to Creativity Online (http://creativity-online.com/work/bmw-the-road-home/30228) the BMW team didn’t love the idea when it was pitched by their agency. But the agency believed in it so much, they made the ad anyway — now it’s appearing on the prime Sunday night football slot.

Maybe the ad is even better because of the passion that went into making it — shot on cell phone cameras to prove a point vs. made with a big production budget and manufactured situations. I don’t think it’s the idea that won, I think it’s the passion behind the ad.

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