“It’s your ride” via Vimeo

Posted on January 3, 2013


I love this video for Hutchinson tires. They’ve done a great job capturing the real emotion the cyclists feel vs. being overly promotional or stereotypical. The imagery is great. The music is great. The feeling you walk away with is perfect.

What other brands could benefit from this “quiet” form of advertising? 

Thanks to @wrighty00 for the tip. 
Posted in: Uncategorized