The @nytimes Plan to Save the Banner Ad via @Digiday

Posted on January 14, 2013

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Digiday looks at a move to save the New York Times and to recapture consumer attention with advertising. Bravo, Idea Lab. Let’s see something unique!

As a consumer, I want interactive, informative ads — something that not only grabs my attention, but also provides some kind of value. Give me something useful, intriguing and share-able. You already know that my eyes gloss right over banner ads, so why are you still selling/paying for them? I’d rather interact with your brand in a real, authentic way that makes me feel like I’m part of the story.

Can advertising do that? Will it take the old-school NY Times to get us there?

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