Hilton Wants to Cure Your #Vacationitis via @digiday

Posted on January 17, 2013

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I have yellow post-it fever and am in danger of full blown vacationitis symptoms, at least according to Hilton. They would say that, though, wouldn’t they?

I love the integration with social media on the Hilton microsite — they’ve made creative, shareable content with the help of The Onion. However, given the cheesiness factor, will people really share? Would love to see the campaign results: http://vacationcarecenter.hilton.com/

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