Does your champagne come from France? Dom Perignon v. Korbel Champagne: @Adweek

Posted on February 22, 2013


Ah, the French and their wine… I love that there’s a heated battle about this and everyone is wrong. The French “Champagne Bureau” doesn’t realize that the people who really care where their champagne comes from already know the rules about labeling and they’re buying accordingly.

The American exec on the other hand, who says, “For the price of three bottles of Veuve Clicquot, you can buy a case of American bubbly. And your guests won’t care what you???re serving” is desperately wrong. Your guests will care if you serve them a bottle of Veuve. And they’ll keep coming back until you start serving Korbel ;).

Is it just a case of wasted advertising across the board?

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