Browsing All Posts published on »March, 2013«

Miele Pop-Up London Restaurant Offers Calorie-Neutral Meals via @adage

March 15, 2013


This is absolutely brilliant: Miele Pop-Up London Restaurant Offers Calorie-Neutral Meals | Global News – Advertising Age. The pop up restaurant designed to promote the Miele steam oven reminded diners how many calories they burned doing certain activities — like tweeting about the event. 🙂 Overall, a very unique and fun way to promote the core […]

Lessons in Copywriting From @Adweek

March 13, 2013


I hope Adweek gave their spare change to these homeless people in exchange for using their copywriting wisdom. I especially like the “don’t be afraid to innovate” advice — particularly as we write more copy for social media, it’s important we don’t take ourselves too seriously. Maybe your Facebook update is a little more informal than your […]

Are online reviews the forgotten social media channel?

March 8, 2013


We spend a lot of time strategizing for our community management clients about how to increase engagement on a variety of channels – we recommend Facebook strategies, devise innovative Instagram contests and run promoted tweet campaigns. We’ve even jumped in head first to Google Hangouts On Air and LinkedIn groups. Sure, sometimes our call to […]