Lessons in Copywriting From @Adweek

Posted on March 13, 2013

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I hope Adweek gave their spare change to these homeless people in exchange for using their copywriting wisdom. I especially like the “don’t be afraid to innovate” advice — particularly as we write more copy for social media, it’s important we don’t take ourselves too seriously. Maybe your Facebook update is a little more informal than your white paper — and maybe that makes you human, and “like”able.

Lessons in Copywriting From the Signs of Homeless People | Adweek.

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