Miele Pop-Up London Restaurant Offers Calorie-Neutral Meals via @adage

Posted on March 15, 2013

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This is absolutely brilliant: Miele Pop-Up London Restaurant Offers Calorie-Neutral Meals | Global News – Advertising Age.

The pop up restaurant designed to promote the Miele steam oven reminded diners how many calories they burned doing certain activities — like tweeting about the event. 🙂

Overall, a very unique and fun way to promote the core value of a product — to unsuspecting journalists.

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