Browsing All Posts published on »May, 2013«

#selfies = Advertising for the #Me generation via @pandodaily

May 30, 2013

0

This photo from the Pando Daily article is terrifying. I don’t want to look at it ever again. But the idea behind it is brilliant. Kam.io has built a platform for advertisers to enable fans to ____ themselves, in this case the _____ is “zombie.” I love the idea of brands creatively capitalizing on a […]

MSFT’s ‘Scroogled’ Parody. Entertaining? via @adweek

May 20, 2013

0

I quite like this parody ad by MSFT about Google’s Chrome browser (which I’m using to write this post). It’s well-executed, catchy and I can see how it would be used internally to rally the troops in Redmond. On the other hand, it’s obviously super defensive, and sort of misses the point. Consumers are using […]

#fitchthehomeless: when “striking back” is just wrong.

May 16, 2013

9

You’ve probably watched the video by now. In it, Greg Karber claims that he’s striking back — and we should too — against Abercrombie & Fitch CEO Mike Jeffries for this quote: “In every school there are the cool and popular kids, and then there are the not-so-cool kids. Candidly, we go after the cool kids.” […]

Budweiser Creates Social Beer Cup via @digiday

May 2, 2013

0

Ever since the days I spent at Anheuser Busch in college — not just drinking, but as an informative tour guide! — I’ve been keeping an eye on the marketing genius (?) of the Budweiser brand. I love their latest social beer cup, which makes you Facebook friends with everyone you “cheers” at the bar. […]