Budweiser Creates Social Beer Cup via @digiday

Posted on May 2, 2013

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Ever since the days I spent at Anheuser Busch in college — not just drinking, but as an informative tour guide! — I’ve been keeping an eye on the marketing genius (?) of the Budweiser brand.

I love their latest social beer cup, which makes you Facebook friends with everyone you “cheers” at the bar. No, it’s not something I’d ever want to do. As the Digiday article suggests, you’re bound to end up with a bunch of creepers. However, I still think it’s a genius idea and one a lot of people would be talked into after a few beers.

It’s an innovative use of social, a good pick up line and a strong marketing and branding ploy from Bud. Cheers!

Budweiser Creates Social Beer Cup | Digiday

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Posted in: Marketing