Nivea ad harnesses solar power. via @Digiday

Posted on June 10, 2013

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I love this great idea from Nivea – a super on-target ad that uses solar power to charge your phone at the beach.

Sure, any brand could use the same technology, but it’s always great to see a brand that’s doing something in line with their product, vs. just another gimmick to grab the attention of marketing press.  I’d venture to guess when the sun goes down, more consumers will remember that this is a Nivea ad than if it came from another non-sun related company.

Nivea Charges Phones With Solar Power | Digiday.

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Posted in: Advertising