Browsing All Posts published on »November, 2013«

Fat-fighting brand marketers?

November 15, 2013

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If your product is sneakers, marketing fitness makes good sense. But what if your brand represents sugary soda? I suppose Coca Cola would tell you that “happiness” is their real product, but we’d all know that’s just another marketing tactic like their “Taxi del Movimiento” campaign in Chile. This article in Digiday explored recent brand […]

Photos of guns are scary. And other social media news.

November 8, 2013

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Did you know that the TSA has an Instagram profile, Twitter account and blog? Perhaps it shouldn’t be surprising that an organization with billions of customers would take to social to educate travelers about what they can and can’t take on airplanes. And of course, the TSA also spends a lot of time promoting its […]