Browsing All Posts published on »April, 2015«

Who’s responsible for social?

April 13, 2015


“Car manufacturers including Hyundai and Ford Motor have embraced social media and spend tens of millions of dollars on sophisticated marketing campaigns. Yet many of their local dealers barely maintain a Facebook page.” – New York Times … and I think that’s ok. Let’s take a closer look. Would you rather be a fan of […]

Putting your Soul into social media

April 9, 2015


SoulCycle seems to have cracked the code in so many ways. They’re getting people pumped about fitness – enough that they lay down a hefty chunk of money to get into a studio and sweat their buns off. They’re also using social media to make the spinning public feel like they have a relationship with […]