Browsing All Posts filed under »Advertising«

Target me! Target me!

June 12, 2014

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In a New York Times article about upcoming changes to the Facebook platform, this quote stuck out to me: “The thing that we have heard from people is that they want more targeted advertising,” said Brian Boland, Facebook’s vice president in charge of ads product marketing. Are those “people” who want more targeted advertising consumers […]

Adding a little color to advertising

April 8, 2014

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Sony has done it again with their new 4K advert from the team in the UK. I always loved their Bravia commercial, which was shot by releasing thousands of bouncy balls down the streets of San Francisco. Now they’ve created another colorful gem by adding millions of flower petals to a “live volcano” in Costa […]

Fat-fighting brand marketers?

November 15, 2013

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If your product is sneakers, marketing fitness makes good sense. But what if your brand represents sugary soda? I suppose Coca Cola would tell you that “happiness” is their real product, but we’d all know that’s just another marketing tactic like their “Taxi del Movimiento” campaign in Chile. This article in Digiday explored recent brand […]

Virgin America Turns Boring into Marketing Opportunity

October 29, 2013

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This article on Skift explains how Virgin America Just Released an In-Flight Safety Video That Will Make You Dance. In flight videos are notoriously boring and annoying; and I’m sure that after 2-3 times watching this one, it will probably get on your nerves as well. However, kudos to Virgin for getting back to their musical […]

Who’s that in my Insta-feed?

October 24, 2013

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It was inevitable. And it’s here. Instagram advertising. Like most Instagram fanatics, I didn’t cause a stir when the company announced they’d be putting ads into my feed. I’ve always trusted Instagram, and I follow their own photo-sharing accounts, so I have to believe they’ll enforce some sort of quality that will make the new […]

Breast Cancer Awareness or Pink-washing? Is there an app for that?

October 11, 2013

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It’s October, which means Pumpkin Spice Lattes are back at Starbucks and everything is pink — for Breast Cancer Awareness Month. As I watched last Sunday’s NFL games last week, I wondered if there was a color saturation issue on the HDTV. My fellow football fans assured me that the players were in fact, wearing […]

Mizuno: choosing not to capitalize on controversy

July 2, 2013

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Mizuno was thrust unexpectedly into the spotlight when TX Senator Wendy Davis famously wore a pair of the company’s Wave Riders in her historic filibuster. As filibusters don’t happen every day, the media were  looking for every possible angle on the news — right down to the shoes the Senator wore during her “marathon” speech, during which she […]