Browsing All Posts filed under »Marketing«

Target me! Target me!

June 12, 2014


In a New York Times article about upcoming changes to the Facebook platform, this quote stuck out to me: “The thing that we have heard from people is that they want more targeted advertising,” said Brian Boland, Facebook’s vice president in charge of ads product marketing. Are those “people” who want more targeted advertising consumers […]

Vending Machines: What will they think of next?

March 27, 2014


Any product that’s super popular around 2:00 am should live in a vending machine. This week, I came across my first ballet flat vending machine in a Berlin nightclub. I feel like I had this idea years ago on a particularly rough disco night… although I was going to sell the ballet flats on the […]

Virgin America Turns Boring into Marketing Opportunity

October 29, 2013


This article on Skift explains how Virgin America Just Released an In-Flight Safety Video That Will Make You Dance. In flight videos are notoriously boring and annoying; and I’m sure that after 2-3 times watching this one, it will probably get on your nerves as well. However, kudos to Virgin for getting back to their musical […]

Breast Cancer Awareness or Pink-washing? Is there an app for that?

October 11, 2013


It’s October, which means Pumpkin Spice Lattes are back at Starbucks and everything is pink — for Breast Cancer Awareness Month. As I watched last Sunday’s NFL games last week, I wondered if there was a color saturation issue on the HDTV. My fellow football fans assured me that the players were in fact, wearing […]

Budweiser Creates Social Beer Cup via @digiday

May 2, 2013


Ever since the days I spent at Anheuser Busch in college — not just drinking, but as an informative tour guide! — I’ve been keeping an eye on the marketing genius (?) of the Budweiser brand. I love their latest social beer cup, which makes you Facebook friends with everyone you “cheers” at the bar. […]

Are online reviews the forgotten social media channel?

March 8, 2013


We spend a lot of time strategizing for our community management clients about how to increase engagement on a variety of channels – we recommend Facebook strategies, devise innovative Instagram contests and run promoted tweet campaigns. We’ve even jumped in head first to Google Hangouts On Air and LinkedIn groups. Sure, sometimes our call to […]