Photos of guns are scary. And other social media news.

November 8, 2013


Did you know that the TSA has an Instagram profile, Twitter account and blog? Perhaps it shouldn’t be surprising that an organization with billions of customers would take to social to educate travelers about what they can and can’t take on airplanes. And of course, the TSA also spends a lot of time promoting its […]

Posted in: Social media

Virgin America Turns Boring into Marketing Opportunity

October 29, 2013


This article on Skift explains how Virgin America Just Released an In-Flight Safety Video That Will Make You Dance. In flight videos are notoriously boring and annoying; and I’m sure that after 2-3 times watching this one, it will probably get on your nerves as well. However, kudos to Virgin for getting back to their musical […]

Posted in: Advertising, Marketing

Who’s that in my Insta-feed?

October 24, 2013


It was inevitable. And it’s here. Instagram advertising. Like most Instagram fanatics, I didn’t cause a stir when the company announced they’d be putting ads into my feed. I’ve always trusted Instagram, and I follow their own photo-sharing accounts, so I have to believe they’ll enforce some sort of quality that will make the new […]

Breast Cancer Awareness or Pink-washing? Is there an app for that?

October 11, 2013


It’s October, which means Pumpkin Spice Lattes are back at Starbucks and everything is pink — for Breast Cancer Awareness Month. As I watched last Sunday’s NFL games last week, I wondered if there was a color saturation issue on the HDTV. My fellow football fans assured me that the players were in fact, wearing […]

Posted in: Advertising, Marketing

Cookies and social media: these are a few of my favorite things

August 7, 2013


Back when I was a girl scout, if you wanted someone to buy cookies, you had to knock on a door. Or at least pedal the cookies around your mom’s office with big puppy dog eyes. (That always worked!) The girl scouts of 2013 on the other hand, market their cookies via Facebook and Twitter […]

Posted in: Social media

Mizuno: choosing not to capitalize on controversy

July 2, 2013


Mizuno was thrust unexpectedly into the spotlight when TX Senator Wendy Davis famously wore a pair of the company’s Wave Riders in her historic filibuster. As filibusters don’t happen every day, the media were  looking for every possible angle on the news — right down to the shoes the Senator wore during her “marathon” speech, during which she […]

Kate Spade Opens 24hr Shoppable Store Windows via @psfk

June 25, 2013


Wasn’t online shopping supposed to solve this problem already? You walk by a shop window and see something you want. Do you a) touch the window, or b) pull out your smartphone to order it? With the genius Kate Spade 24-hour shoppable windows, the answer is: either one/both! Sure, you could just buy the new […]

Posted in: Retail