Browsing All posts tagged under »marketing«

Putting your Soul into social media

April 9, 2015

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SoulCycle seems to have cracked the code in so many ways. They’re getting people pumped about fitness – enough that they lay down a hefty chunk of money to get into a studio and sweat their buns off. They’re also using social media to make the spinning public feel like they have a relationship with […]

Target me! Target me!

June 12, 2014

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In a New York Times article about upcoming changes to the Facebook platform, this quote stuck out to me: “The thing that we have heard from people is that they want more targeted advertising,” said Brian Boland, Facebook’s vice president in charge of ads product marketing. Are those “people” who want more targeted advertising consumers […]

Adding a little color to advertising

April 8, 2014

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Sony has done it again with their new 4K advert from the team in the UK. I always loved their Bravia commercial, which was shot by releasing thousands of bouncy balls down the streets of San Francisco. Now they’ve created another colorful gem by adding millions of flower petals to a “live volcano” in Costa […]

Vending Machines: What will they think of next?

March 27, 2014

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Any product that’s super popular around 2:00 am should live in a vending machine. This week, I came across my first ballet flat vending machine in a Berlin nightclub. I feel like I had this idea years ago on a particularly rough disco night… although I was going to sell the ballet flats on the […]

Can you build community without strategy? #CMAD

January 28, 2014

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In honor of yesterday’s Community Manager Appreciation Day (#CMAD), I’ve been thinking about the role community managers play in the success of businesses*. It has been said that community managers are “key to the future of business,” and many community managers (CMs) spent yesterday’s holiday opining on the evolution of the discipline.  Community managers can […]

Virgin America Turns Boring into Marketing Opportunity

October 29, 2013

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This article on Skift explains how Virgin America Just Released an In-Flight Safety Video That Will Make You Dance. In flight videos are notoriously boring and annoying; and I’m sure that after 2-3 times watching this one, it will probably get on your nerves as well. However, kudos to Virgin for getting back to their musical […]

Breast Cancer Awareness or Pink-washing? Is there an app for that?

October 11, 2013

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It’s October, which means Pumpkin Spice Lattes are back at Starbucks and everything is pink — for Breast Cancer Awareness Month. As I watched last Sunday’s NFL games last week, I wondered if there was a color saturation issue on the HDTV. My fellow football fans assured me that the players were in fact, wearing […]