Browsing All posts tagged under »pr«

Can you build community without strategy? #CMAD

January 28, 2014


In honor of yesterday’s Community Manager Appreciation Day (#CMAD), I’ve been thinking about the role community managers play in the success of businesses*. It has been said that community managers are “key to the future of business,” and many community managers (CMs) spent yesterday’s holiday opining on the evolution of the discipline.  Community managers can […]

#fitchthehomeless: when “striking back” is just wrong.

May 16, 2013


You’ve probably watched the video by now. In it, Greg Karber claims that he’s striking back — and we should too — against Abercrombie & Fitch CEO Mike Jeffries for this quote: “In every school there are the cool and popular kids, and then there are the not-so-cool kids. Candidly, we go after the cool kids.” […]

A shortage of yoga pants? I’m outraged.

April 18, 2013


“Women could be forced to make due with any other kind of pants…” Yoga Pants Shortage – YouTube. Make fun all you want, Jimmy Kimmel. Not having Lulu yoga pants to wear is kind of a big deal. Jokes aside, Lululemon recently found itself in a PR crisis of sorts when they had to recall one of […]

Corporate Apologies

April 11, 2013


Don Draper would never stand for this! Actually, Don Draper would probably love this kind of thing. What is with American corporations today? These two recent advertising nightmares show that some big brands still don’t get it – whether you’ve approved the content or not, the fact that an agency you employ would create something […]