Browsing All posts tagged under »Social Media Marketing«

Target me! Target me!

June 12, 2014


In a New York Times article about upcoming changes to the Facebook platform, this quote stuck out to me: “The thing that we have heard from people is that they want more targeted advertising,” said Brian Boland, Facebook’s vice president in charge of ads product marketing. Are those “people” who want more targeted advertising consumers […]

#selfies = Advertising for the #Me generation via @pandodaily

May 30, 2013


This photo from the Pando Daily article is terrifying. I don’t want to look at it ever again. But the idea behind it is brilliant. has built a platform for advertisers to enable fans to ____ themselves, in this case the _____ is “zombie.” I love the idea of brands creatively capitalizing on a […]

Lean In: How to organize a social movement and make it home for dinner

April 25, 2013


I’ve been incredibly fascinated by Sheryl Sandberg ever since last year when I read about her vow to leave the office at 5:30 pm and then watched her TED talk about “Why we have too few women leaders.” Her messages about leaning into your career certainly apply to an industry like public relations, which has traditionally been dominated by […]