Browsing All posts tagged under »social media«

Who’s responsible for social?

April 13, 2015


“Car manufacturers including Hyundai and Ford Motor have embraced social media and spend tens of millions of dollars on sophisticated marketing campaigns. Yet many of their local dealers barely maintain a Facebook page.” – New York Times … and I think that’s ok. Let’s take a closer look. Would you rather be a fan of […]

Putting your Soul into social media

April 9, 2015


SoulCycle seems to have cracked the code in so many ways. They’re getting people pumped about fitness – enough that they lay down a hefty chunk of money to get into a studio and sweat their buns off. They’re also using social media to make the spinning public feel like they have a relationship with […]

Fat-fighting brand marketers?

November 15, 2013


If your product is sneakers, marketing fitness makes good sense. But what if your brand represents sugary soda? I suppose Coca Cola would tell you that “happiness” is their real product, but we’d all know that’s just another marketing tactic like their “Taxi del Movimiento” campaign in Chile. This article in Digiday explored recent brand […]

Photos of guns are scary. And other social media news.

November 8, 2013


Did you know that the TSA has an Instagram profile, Twitter account and blog? Perhaps it shouldn’t be surprising that an organization with billions of customers would take to social to educate travelers about what they can and can’t take on airplanes. And of course, the TSA also spends a lot of time promoting its […]

Virgin America Turns Boring into Marketing Opportunity

October 29, 2013


This article on Skift explains how Virgin America Just Released an In-Flight Safety Video That Will Make You Dance. In flight videos are notoriously boring and annoying; and I’m sure that after 2-3 times watching this one, it will probably get on your nerves as well. However, kudos to Virgin for getting back to their musical […]

Who’s that in my Insta-feed?

October 24, 2013


It was inevitable. And it’s here. Instagram advertising. Like most Instagram fanatics, I didn’t cause a stir when the company announced they’d be putting ads into my feed. I’ve always trusted Instagram, and I follow their own photo-sharing accounts, so I have to believe they’ll enforce some sort of quality that will make the new […]

Cookies and social media: these are a few of my favorite things

August 7, 2013


Back when I was a girl scout, if you wanted someone to buy cookies, you had to knock on a door. Or at least pedal the cookies around your mom’s office with big puppy dog eyes. (That always worked!) The girl scouts of 2013 on the other hand, market their cookies via Facebook and Twitter […]