Browsing All Posts published on »September, 2012«

Two Old Ladies Now Running Social Media for Kraft Mac & Cheese via @Adweek

September 28, 2012


via True story. Old people are funny, and maybe all our lives would be better if they were tweeting the day away just like we are. I'm sure there will be some backlash if this comes off as any less than authentic... but hat tip to a goo...

In Tweets, Brits Mock U.K. Supermarket @waitrose via @adage

September 19, 2012


via There's always a risk someone is going to take your campaign in a direction you weren't expecting. Is your campaign a success if it gets people talking regardless of what they say? Either way, @waitrose handled this one with dignity,...

Brilliant @ColeHaan Campaign Wants To Keep You Up All Night

September 17, 2012


via Love this idea all around (shared by Fast Co.). Perfect theme, integration of social media, in-person events and great timing around fashion week. Also, those shoes look super comfortable... and if a shoe truck happens to appe...