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It started snowing 2 hours ago... and here's what it looks like now:
December 13, 2007
Apparently, it doesn't take long for the concept of 'embedded giving' to strike up a debate. Essentially, as this NYT article explains, 'embedded giving' happens when you purchase a product and a portion of that sale is "donated" to a charitable c...
December 12, 2007
According to GoViral, these are the top viral video campaigns of 2007: Cadbury - Gorilla Drummer, launched online in August; agency: Fallon. Smirnoff ??? Green Tea Partay, launched online in August; agency: JWT, New York. Ray-Ban - Catch Sunglasses,...
GenXYZ 
December 13, 2007
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