Browsing All Posts published on »February, 2010«

Do you trust Amazon, Tylenol and Toyota?

February 24, 2010


via Wow, according to this Media Post article, Tylenol and Toyota are both among the top 10 most trusted brands in the US. AND, they share the list with FedEx and UPS. I am shocked. Do you trust these brands? Even after we studied th...

A woman’s last stand… responding to Super Bowl ads

February 19, 2010


via This is a pretty funny response video to the Dodge 'Man's Last Stand' Super Bowl commercial (a My absolute favorite thing to watch whenever a video like this is posted? The comment stream...

We’re willing to pay for things that are worth paying for…

February 17, 2010


via In some not-so-shocking news, Nielsen did some digging around what we're willing to pay for when it comes to online content. I default to free content myself, but I suppose if I really wanted to see a movie or read a n...

Do you trust your friends?

February 9, 2010


via An article in AdAge today talked about the Edelman trust barometer. It pointed out - in giant yellow text - that the number of people trusting their friends for advice has dropped significantly from last year. Sure, this could be a r...