Browsing All Posts published on »April, 2012«

Ikea Squeezes 2,800 Products Inside Single Web Banner via @adweek

April 18, 2012


Here's a great little digital stunt by Ikea. To emphasize the point that its furniture and other products help you to save space, the Swedish retailer has squeezed an entire store???some 2,800 products???inside a 300-by-250-pixel banner ad. As you mov...

Spotify Launches Brand Apps via @adage

April 17, 2012


via Do you want McDonald's to pick your playlist? Maybe not. But Billboard or Rolling Stone? Absolutely. Or what about Reebok or Nike for a good workout mix? There's definitely opportunity here if executed correctly, but I already pay to...